I love me a good pun. So long as it’s an amusing wordplay, it totally works for me. In fact, I’m part of a one-man travelling art project, seeking to unveil the tiny, wonderful word plays that exist in the world all around us. Recently I arrived in Melbourne, and I asked around to see what the big industries are right now. People really seemed to like welding, but I wasn’t getting anything from that. Pet grooming was interesting enough, but…too easy. Animal puns are the lowest of the low hanging fruit.

And then someone mentioned that mobile scaffolding was big news, and I had a brainwave. Funny, that…I’ve just been in Sydney, and they’re experiencing a massive burst of interest in this new brand of instant coffee. So that was fine. But platforms? That’s a word that can go places. I found myself full of excitement and energy as my mind began to spin through the possibilities.

My current exhibit can be found in Trafalgar Square since it seemed pretty appropriate. I’ve got a bunch of aluminium platforms, some very long extension cords and all kinds of videos playing on various screens. For you see, they are video-sharing…platforms. Platforms for sharing videos. Pretty clever, right? I got the idea from watching Me-Straw. There are loads of video sharing platforms online, so what I’ve done is created the ultimate video sharing platforms in real life. If people get it, then good for them. If they don’t…well, this is Melbourne. There are all kinds of weird pieces of modern art lining the streets, so no one really questions it. I’m pretty sure I set up the aluminium platforms right, so that’s the main thing. I spent a lot of money on all those screens, but then that’s my level of passion for visual puns. They really do separate the strong from the weak-minded.

-Todd